Insight, Foresight & Innovation Design Excellence
A new approach to brand innovation

SuitCase ideas, that travel…

We believe that a business, company or brand is healthy, only if it ensures a permanent free flowing of ideas

Ideas are everywhere and great ideas are those, that travel farther

An innovation project is like a journey

SuitCase is our brand name, because, regardless of where you want to go, you will need a SuitCase

+ Ideation
+ Execution

a winning combination of 3 competencies to successfully address any significant brand challenge

3 burning questions
for any business or brand

Identify future
and long-lasting

We explore in a systematic way all possible future opportunities, based on societal evolution and changing consumer behavior. We use 'foresight and future scenarios' protocols to do this

identify opportunities
from which to draw
a competitive advantage

We simulate strategies from direct and indirect competitors, new players and stakeholders, examine alternative business models and use this as filter to select opportunities, which your brand or company can fight as ‘must-win’ battles. We use 'business wargames' protocols to do this

deliver winning consumer propositions for each selected opportunity

We identify insight-based innovation platforms, ideate and develop a wide range of concepts & operational solutions preferred by consumers. We use 'innovation' protocols to do this

What we do

Guerrilla warfare Brand franchise extensions New product concepts New services concepts New retail concepts Brand (re-)positioning Insights labs /specific targets exploration Strategic innovation platforms Marketing Excellence and innovation training Future scenariosand strategic implications Business and brand opportunitiesrelated to sustainable development

  • La tres riche experience d'Olivier Dubray donne a SUITCASE un tres fort degré de pertinence dans la comprehension des dynamiques catégorielles et l'animation des equipes. Les benchmarks et inspirations nous permettent de remettre en question et affiner nos modeles d'innovation. Il est toujours facile et plaisant de travailler avec lui

    Guillaume Lecomte Directeur Marketing - Distriborg

  • J'ai fait appel à Olivier DUBRAY pour repositionner la MDD Casino, il combine parfaitement: compréhension des enjeux business, rigueur et inventivité, pour nous faire sortir de nos paradigmes collectifs et individuels. Olivier sait pérenniser relation humaine et accompagnement dans la durée.

    Yves Marin - Ex Directeur de la Marque Casino

  • I have known Olivier Dubray for 15 years. He has always been particularly good at bridging the usual gaps between an inspiring vision, a thourough exploration of possible options and the timely delivery of winning tangible solutions.

    Rakesh Kapoor
    Chief Executive Officer – Reckitt Benckiser Plc

  • Suit Case c’est Vite Fort Vite: Vite = accélérateur d’idées et d’énergie « collectives » dans un temps minime. Fort = concentré de concepts innovants. Vite = capacité de synthèse et revente.

    Eric Girard Commercial & Marketing Director – CristalCo

2 approaches for innovation

Play better
or break the rules

In-depth innovation approach on clearly defined challenges

  • + pattern making insight identification
  • + insight based-innovation platforms
  • + pattern breaking ideation
  • + winning concept development
  • + innovation funnel

change the game

Wide-ranging strategic innovation on complex, uncertain, high-stakes challenges

  • + foresight
  • + trends and future scenarios
  • + business wargaming and competitive strategic options
  • + alternative business models
  • + innovative concepts & brand eco-systems
  • + strategic roadmap & KPIs

Brands we have worked for…

Reckitt Benckiser Plc

strategic innovation

Georgia Pacific_Carrefour

the toiletries aisle of the future

AS Watson Marionnaud _ Clarins

perfumery shop of the future

Yves Rocher

eco-conception, new international retail brand activation programme

Unilever Food Europe

new product developments

Nestlé France & Europe

new product developments

Tiger Brands South Africa

new product developments

Mars France

new product developments

Daddy Sugar


Caisse d'Epargne Group

retail banking of the future

British American Tobacco

scenarios of the future and alternative business models

Pernod Group

new international product concept

Government of French Polynesia

repositioning & relaunch of the Black Pearl industry, the 2012- 2015 exportation strategy

Bongrain Group

strategic innovation & renovation

Nestlé Turkey

new targets and new category product innovation

Eczacibasi Turkey

brand extension & innovation funnel

PepsiCo France

wargames & strategic roadmap, innovation funnel


Olivier Dubray

Chief Executive Officer SuitCase

HEC Paris School of Management, L’Oréal, Reckitt Benckiser TOP 25 Senior Executive: Global Category Development Director, Managing Director Central Europe: Germany, Switzerland, Austria. 16 years experience managing brands, people and businesses, 11 years consulting in Foresight, Insight & Innovation, and brand & business development strategies

+ A network of experts

Sustainability, EU Common Agricultural Policy, urban development, regulatory issues, health & nutrition, new technologies, sociology, retail, fashion, luxury goods…

+ A team of 4 senior consultants

With 15 to 20 years experience from top fmcg Companies - Advertising agencies – Consulting firms.


96, rue Edouard Vaillant
92300 Levallois-Perret, France

map and directions